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Use when working out what a product is, who it's for, and what it competes with: the market alternatives, the ideal customer, the differentiators worth claiming, and the positioning statement that follows.
Files2 files
SKILL.md52 lines
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Skill details
Versionv1.0.0
AuthorVercel
Categoryai-ml
Skill IDvercel-labs/marketing-team-eve-template/agent/subagents/product-marketer/skills/positioning
Files2 files
Related skills
Blog StyleUse when drafting or editing a blog post or long-form article in the house voice.Bluesky StyleUse when drafting or editing a post for Bluesky.Brand ContextUse before writing or updating the team's shared brand context document: what belongs in it, how it's structured, how to merge new information without losing what's there, and what to keep out.Content EditingUse before handing back any long-form draft: edit in separate passes for sense, voice, reader payoff, proof, and specificity rather than re-reading and tweaking.Content PlanningUse when deciding what content to write: matching topics to buyer stages, choosing between searchable and shareable pieces, and grouping topics into pillars and clusters.Customer ResearchUse when you need to find out what customers actually think rather than assume it: what to ask in an interview, how to mine language from reviews and support conversations, and how to tell a real finding from a polite one.